Pleasing Words

Pleasing Words Pleasing Words Pleasing Words By Mark Nichol The Latin verb placere, meaning â€Å"be acceptable† or â€Å"be liked,† is the source of a number of English words pertaining to agreeability. This post lists and defines these terms. The verb please, meaning â€Å"be agreeable,† is from plaisir, the Old French intermediary of placere, which is also the origin of pleasure, meaning â€Å"give pleasure to† and, as a noun, â€Å"enjoyment† or â€Å"something enjoyed.† (The synonym pleasance is rare.) Please, as an adverb, also precedes or follows a request (â€Å"Please close the door†) or an affirmation (â€Å"Yes, please†) to make it more courteous but can also express derision (â€Å"Oh, please†). The antonyms of the verb and noun, respectively, are displease and displeasure. Something that pleases is pleasing, and someone who pleases is a pleaser. Placebo was adopted directly from a Latin term meaning â€Å"I will please.† The word refers to a substance given to a patient for mental rather than physical relief (because the patient is deceived into thinking that the placebo will have an effect on an imagined or exaggerated condition). It also applies to a similarly innocuous substance given to members of a control group in an experiment to help evaluate the effectiveness of a drug taken by test subjects; if the drug is determined to be more effective than the placebo, it is efficacious. Another close relative is the adjective pleasant, meaning â€Å"agreeable,† the antonym of which is unpleasant. A pleasantry is a polite remark made during a social occasion, or a humorous or playful one. Meanwhile, plea is also descended from placere, by way of placitum, meaning â€Å"decree† or â€Å"opinion†; the evolution of the sense is from â€Å"something agreed on because it pleases† to â€Å"something decided.† The verb form, plead, originally applied exclusively to making a plea in court but was later extended to apply to an urgent request; pleading developed as a noun from the first sense, describing the act of arguing a case. Complacence originally meant â€Å"pleasure† but came to pertain to a lack of concern or to self-satisfaction; the variation complacency has the negative connotation of clueless complacence. The homophone complaisance is a direct borrowing from Middle French meaning â€Å"desire to please.† The adjectival forms are complacent and complaisant. Placid, from placere by way of placidus, meaning â€Å"peaceful,† retains the Latin meaning. (The noun form is placidity.) The Latin verb placare, meaning â€Å"appease† or â€Å"assuage,† is related; it is the source of placate, which retains those meanings. The adjectival form is placatory, and the act is called placation. Placable is an alternative adjective, though it is rare; the antonym, implacable, is more common. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Punctuating â€Å"So† at the Beginning of a SentenceEmpathy "With" or Empathy "For"?30 Words for Small Amounts

Rubrics - How to Make Grading Easier

Rubrics - How to Make Grading Easier Rubrics can be defined as a simplified way to grade a complicated assignment. For example, when you are grading an essay, how do you decide whether it gets an A or a B? What about if you are assigning number grades to the essay? Whats the difference between a 94 and a 96? The times that I have graded without a rubric, I have typically relied on the subjective method of reading and ranking. I read each essay and rank them in order from best to worst. Usually when Im knee deep in essays, I begin to wonder why I did this to myself. The easy answer, of course, is that it seems much easier to avoid the extra work required to create a rubric. However, the time saved up front is more than lost while grading. Here are three reasons why I find rubrics truly effective. First, rubrics save time because I can simply look at your rubric and mark off points. Second, rubrics keep me honest, even when Ive had a horrible day and my cat wont leave me alone. I feel much more objective as I sit before my mountain of papers. More important than these two reasons, however, is that when I have created a rubric beforehand and shown it to my students I get better quality work. They know what I want. They can also see right away where they lost points. How to Write a Rubric Writing a rubric is a fairly easy process even though it takes a little time. However, as Ive already explained, the time is worth it. Ive created step-by-step instructions for writing rubrics for any assignment you give. Examples of Rubrics Here are some wonderful rubrics that you can adapt and use today! Biography FrameworkBody Paragraph of an EssayCompare Contrast EssayCritical ThinkingDebate RubricFlorida Writes - Expository Persuasive EssaysExpository EssayPersuasive EssayStand Alone ParagraphSupporting DetailsWriting Prompts

The Short ID Exam Assignment Example | Topics and Well Written Essays - 500 words

The Short ID Exam - Assignment Example 1.Normative Sources These are sources of information that offer guides on the ethical/correct way of doing something. There are three normative sources in Islam: The Qur’an, the hadiths, and classical Islamic law. 2.Historiography This is the study of materials written by Muslim historians on the events of the early Islamic period. 3. The five Pillars of Islam These are the obligations that every Muslim should live by. They are prayer (Salat), faith (Shahadah), concern for the needy (Zakat), fasting (Sawm), and pilgrimage to Mecca (Hajj). 4. Caliphate This is an Islamic political-religious leadership that centered on a successor (Caliph/Khalifah) to Prophet Muhammad. 5. Hadith These are sacred collections containing records of sayings and conduct of Prophet Muhammad. 6.Turkic Migrations The general movement of people from Central Asia resulting in the expansion of the Turkic Tribes in the Middle East and Europe 7.Muhammad al-Khwarizmi A Persian mathematician renowned for his c ontributions to mathematics, more so Algebra. 8. Pax Mongolica A period of peace and stability after the conquest of the Mongolian Empire 9.Sha Ismail Safavi Shah of Iran between 1502 and 1524 and founder of Persia’s Safavid Empire. He also played a major role in overseeing the dominance of the Twelver branch of Shia Islam over Ismaili.

Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words - 7

Consumer Behaviour - Essay Example It is highly important for the organization to examine and understand the nature of consumer behavior so that the organizations can offer products and services considering the needs of target customers. Flagship brand stores are gaining huge popularity in the world due to growing demand for this shopping culture and behavior. Now-a-days, the concept of flagship brand store is changing significantly. Currently, retailers are refining the concept of the flagship brand stores to the themed retail flagship brand stores. This strategy helps people to do shopping with sheer entertainment. This essay will try to discuss about a sports themed pub situated in Central London. In addition to this, the essay will also analyze the symbolic meaning of sports themed pub. London can be considered as one of the happening places in the United Kingdom. Moreover, people of this area love to watch different sporting events. Cricket and English Premier League are the popular sporting events in the United Kingdom. People of UK love to spend their leisure time by watching these sporting events and they also love to spend their valuable time behind this. There have been significant upsurge of economic expansion of sports in Western culture (Barker, 2012, p.7). These sporting events have extensive opportunities to stimulate far-reaching, capability building and environmental awareness for economic, social and environmental growth. The concept of opening sports themed bar has been developed by contacting the local chamber of commerce. The marital status, income level, gender and age of customers within the locality also have been considered in this concept development process. One of the improved popular venues by marketers for building consumer relationship is the flagship themed brand store (Cheverton, 2006, p.77). Furthermore, it is believed that retail market has become more fragmented and diverse than that of giving consumers overloaded

The beginning of civilization Essay Example for Free

The beginning of civilization Essay From the very early years of the beginning of civilization, man has been responsible for completing a set of tasks. In the initial stages of evolution the work of a man was supposed to be hunting and protecting the family, while females were supposed to be their family nurturers and caretakers. As time passed by, there was formation of society, and new occupations started emerging, giving the people jobs without the bias of their gender. But with every developing phase there are its cons, that are inevitable, and unemployment is of the biggest problems of not only poor nations, but also developing and developed nations. Unemployment is such a phase in a person’s life, which makes him think that he is vulnerable, and gives him a feeling of being subdued by the pressure of the society. In today’s world were money is supposed to be the only prime objective in a person’s life, and when someone is unemployed, he has to face the brunt of being incapable of financially stabilizing himself, which leads to social and psychological problems, which ultimately gives a clear message of the help that is required by these individuals. In the world of booming population and migrant supposition, individuals are left with huge amount of pressure to acquire a job, and when that individual fails to do so, he is left with very disturbing thoughts which ultimately lead to crime, suicide, depression, humiliation and feeling of internal failure. Unemployment itself is a very large word and is diversified into sub categories, the very first category is known as the cyclical unemployment, which exists due to the lack of demand of labor, second category is of technological unemployment, where newer technologies reduce the hands of labor that work in an organization. The third category is of Classical wage conflict, when unemployment occurs due to the divergence arising in the minimum wage criteria. The fourth kind is known as structural unemployment, which is caused to due geographical disparity. Then there is common fresher unemployment, where individuals have to face unemployment looking for their first jobs after finishing their courses. The sixth kind of category is related with the seasonal occupation, where individuals are only employed during the season. One of the worst categories is the uneducated and unskilled unemployment category, where the individual has to go through a lot, as he/she does not know even where to start from. Unemployment if it has to be put on papers then it is an social issue, an unemployed and frustrated youth is more dangerous than organized criminal, as the mentality of a depressed unemployed person is to grab any opportunity he can and would very easily forget the thin line between right and wrong, and the same is best expressed by Macarov below: â€Å" In the United States, unemployment and pockets of unemployment are often seen as problems not only in themselves but as indicators of a high incidence of related problems† Any problem that has got to do with social issues, social workers step in to help resolve and pacify the problem. Unemployment is one of America’s greatest crux problem, and unemployment apart from being a social problem, automatically also becomes a social workers problem too, as it has a massive negative impact on the society. An unemployed person be it a labor or a graduate, has to go through an ordeal, as most of them are likely to have financial responsibilities behind them and it is because of this burden, they are likely to commit felonies or suicides, or anything that would ultimately lead to destruction of either of their own lives or public’s lives and properties. This becomes harder for a social worker, as he does not know up to what level or what decree an unemployed youth with huge amount of depression and frustration is capable of. Unemployment initially is a personal problem, but with due time, i. e. the patience level of an unemployed person when it ceases to exist, it can lead to a psychological problem. When the unemployed person starts losing hope in having hoped to get a job, he can get into depression and that ultimately can lead to psychological problems. This is best explained by the following: â€Å"At a more individual level, the stress model suggests interventions soon after the stressor has occurred for the secondary prevention of psychological symptoms and losing a job seems a likely trigger of mental disorder generally and depression in particular† (Courtesy: David Dooley, Ralph Catalano, Georjeanna Wilson, â€Å"American Journal of Community Psychology†, Vol. 22). The initial problems of an unemployed youth are falling behind peers, and watching the burden of responsibility increase on them, but after a while it take its toll on them leading to complex psychological problems. The consequences of unemployment are best expressed below: â€Å"Consequences for the specific individuals facing sustained periods of unemployment are decidedly not. They may suffer permanent damage to their employment and income prospects as a result of a period of unemployment early in their â€Å"working† lives† (Courtesy: Niall O’Higgins, Labor Market Economist,† the challenge of youth Unemployment, Retrieved on February 10th 2008, from site http://www. ilo. org/public/english/employment/strat/download/etp7. pdf) Social work is one of the key factors that would help people facing troubles related with unemployment, as social service is the only way that would understand the different facets of unemployment and would treat each unemployed person as a different case. According to the latest OCED report, America had an average of 4. 6% as unemployment rate in the year 2007, which though was better than the average 6, it can be understood, that country of such a huge size with comparably lesser population in terms of India and China, has an unemployment rate lesser than that of Taiwan and Norway. This just shows the amount of social work that would be required to help people and give them a lending hand in their problems. What actually social work can do is firstly sort the category of unemployed people and give them support and can raise unemployment issues with the local authorities to help secure those jobs along with silently pacifying them with sessions of control and hope and education them on lines on unemployment insurances and other government policies and bringing in welfare programs like the way it was bought during the ‘Great Depression’ . However social work cannot give them a job, they can only raise the issue, also counseling done by them will be only for the people who are willing to take support and are ready to accept help, but social work would not be able to target those individuals who have crossed the limits of depression and have already thought of harming themselves or the society. â€Å"An empty mind is a devil’s workshop†, this quote goes well with the millions of unemployed people, and if not given proper guidance by social groups or if then don’t get jobs in time, then it is more like a time bomb that is ticking much fast, and will someday, swallow the whole nation because of frustration and depression by them. Reference: 1) David Macarov, â€Å"Social welfare: structure and practice†, published in 1995, by SAGE publishers 2) Jeff Singleton,† The American Dole: Unemployment Relief and the welfare state in the great depression†, published in 2000, by Greenwood publishers. 3) Niall O’Higgins, Labor Market Economist,† the challenge of youth Unemployment†, http://www. ilo. org/public/english/employment/strat/download/etp7. pdf 4) Henry George, â€Å"How to Help the Unemployed†, published in The North American Review, February, 1894, http://homepage. ntlworld. com/janusg/hgh/helpun. htm 5) Robert Moroney, Judy Krysik, â€Å"Social policy and Social work†, published by Aldine Transaction 6) Ministry of social development New Zealand, â€Å"International Comparison†, http://www. socialreport. msd. govt. nz/paid-work/unemployment. html

Plagiarism and the Internet :: Cheating Education Essays Papers

Plagiarism and the Internet A major concern among college students, high school students, professors and teachers is plagiarism. Most students are unaware of what exactly plagiarism is. They all have general ideas, but most donÏ€t know the extent to which it spans. On the other side, teachers and professors are unaware of how to handle the situation. All the technological advances and the World Wide Web make it easier for students to pass off anotherÏ€s work as their own. Plagiarism can be defined as using anotherÏ€s words or ideas as your own without stating the source of information. This not only includes words or ideas, but pictures, graphs, charts, and statistics. The only case where citing is unnecessary is when the fact is common knowledge that can be found in a variety of places and most people know about it. Students who plagiarize from the internet, donÏ€t even consider it really plagiarizing. They feel that since it is not a hard copy of the work that it really isnÏ€t wrong. This goes back to the idea that students today arenÏ€t even sure what to consider plagiarism. With the creation of the World Wide Web, students have the ability to access great amounts of information at a faster speed. Years ago, in order to plagiarize students had to spend hours searching through books to copy information from to write a paper. The internet today contains information on so many topics, that is almost impossible to not find what you are looking for. There are even websites that specialize in providing students with papers. The task of plagiarizing from the internet has become so popular that according to a survey found in Education Week, ≠¥54% of students admitted to plagiarizing from the internet≠¤ (≠¥Statistics≠¤ 1). The commonness of plagiarizing has grown so much from past decades that is becoming hard to control. Although, plagiarism has become so easily accomplished, the same can not be said for catching plagiarists. There is just too much information of the World Wide Web, that it makes it almost impossible for plagiarists to be caught in the act.

Broken April Essay

Broken April was written by Ismail Kadare, the novel takes place in the mountainous regions of Albania during the 1920’s. The Kanun is an ancient set of rules that controls the daily lives of the people in the mountains. Such as Gjorg a 26 year old mountaineer, who is pressured by his family to seek vengeance for the death of his older brother. A newspaper writer Bessian and his wife Diana Vorpsi are from the city who are very intimate newlyweds having their honeymoon in the mountains. Kadare uses the lack or there of physical proximity to imply the strong detaching power of human relationships made by the Kanun. As illustrated by Bessian’s obsession of the Kanun causing a rejection of Diana, which is later mirrored when she develops her own obsession with it making that Bessian develops a fear of the Kanun. When Diana and Bessian were first introduced, Kadare displays a more intimate connection between them but, Bessian’s thought of the blood code is making their relationship lurking into separation. While Bessian and Diana were riding in the carriage, Bessian, â€Å"holding his wife’s hand† and at the same time â€Å"moved his head† (61) towards the window of the carriage while watching the mountains. His â€Å"holding† signifies Bessian’s dominating control of their relationship shown by the inequality of their grip. Bessian is illustrated as a dominating character because society and the blood code make it that women are inferior, by implying that Diana’s voice is worthless to Bessian. The method is also exemplified by â€Å"his wife†, which alludes to her unknown identity therefore making her seem like and unimportant character. The physical proximity still exists as a warm and tender relationship between Diana and Bessian but, Bessian’s unconscious interest in the Kanun is destroying on his focus of Diana, during their honeymoon. Diana and Bessian were approaching the tower to stay the night, and they get into an argument and Bessian â€Å"shook his dead for a moment† (84) suggesting a disapproval of Diana’s immature behavior by her smiling and their connection in the relationship. The words â€Å"moment† and â€Å"flicker† describing Diana’s quick and lively personality foreshadows Bessian developing a greater aggression towards Diana because of the blood code. Meanwhile, â€Å"match† symbolizes a destructive spark causing a powerful evil fire, foreshadowing a huge physical disconnection between them. The foreshadowing of their relationship and Bessian’s dominance leads to Diana’s opinions slowly supporting the Kanun more. After their introduction, Diana and Bessian decide to go to the tower of Orosh. During their journey and stay, Diana begins to steadily detach from Bessian and begins to become a slave to the Kanun’s seductiveness. As Diana and Bessian were planning to go to Wolf’s Pass, they were discussing about the boundary marking’s ceremony at Wolf’s Pass while inside the carriage. Diana put her head â€Å"right† (98), against the window. The physical action of her head â€Å"right† against the window suggests that she is trying to escape the discussion of the Kanun and the honeymoon because she is trying to resist the negative energy of the Kanun. Also the other meaning of the word right, signifying correctness, suggests how she is attempting to go the correct way, from the inside her of heart, away from the blood code. Additionally during the discussion Diana exclaimed, â€Å"How many opportunities to die! † when speaking to Bessian indirectly but directly to the window. The action of speaking to the window reveals a rising tension of Diana being able to express her feelings to Bessian, eventually making her feel worthless. Diana’s opinion of, â€Å"how many ways to die†, is used to compare Diana’s pale, cold, piercing opinion, compared to Bessian’s warm, passionate, intrigue of the Kanun alludes to the vast differences of their ideas and that Diana is developing a slight amusement to death. While Diana and Bessian were talking to Ali Binak, Bessian looked at his wife questioningly, as if he was saying to her, â€Å"What has come over you? (101), Bessian is starting to fear the Kanun because it is taking over Diana’s jovial sprit and replaced with a weak aggressive one. Additionally he is feeling insecure because he is not capable of giving her protection and security of a husband, therefore causing him to fear the Kanun and society it. Bessian said he saw, a â€Å"fleeting† light in her eyes. The light symbolizes purity and by it â€Å"fleeting† from her eyes shows that Bessian doesn’t know Diana’s true emotions anymore as he did before by looking into her eyes. With their opinions bringing tension between them, Diana eventually becomes engulfed in the Kanun but still seeks an escape leading to the regrets of Bessian bringing Diana on the trip. Around the end of the book in chapter six and seven, Bessian has developed a fear of the Kanun because it has generated a dark-empty look in Diana’s eyes. His fear was later developed into a feeling of remorse that Diana has become under the Kanun’s power. Diana and Bessian were in the carriage right after she saw Gjorg for the first time. Bessian â€Å"moved his head and kissed her timidly† (169), â€Å"Moved† throughout the book signifies a distant separation but Bessian is attempting to closely mend their relationship, by â€Å"kissing† her to show the affection he didn’t before. But he is â€Å"timid† because he is afraid of her new character from the Kanun and is questioning the existence of old Diana coming back. After Bessian attempts kissing Diana, Bessian fell asleep while Diana has her back turned to him as Kadare describes her action as, â€Å"timid, as if her back was towards a stranger† (181). With her back turned towards Bessian and her face towards the fire exemplifies that Diana is moving more towards a strong destructive as symbolized by the fire, the Kanun. The word â€Å"stranger† shows that Bessian is no longer important to Diana and that the roles of dominance have switched. Diana and Bessian were walking in Upper White Water they were having an intimate moment until they started talking about the tower of refuge, Diana â€Å"turned her head towards the kulla† (186). Diana’s action of turning her head exemplifies submission to the Kanun and her love for Gjorg. Meanwhile she is completely indifferent to Bessian and making an unconscious plan of going into the tower. When they were traveling back home to the city Bessian became regretful of bringing Diana and thought, â€Å"What the devil was I thinking? † (207), the question shows a majority of Bessian’s attitude towards the Kanun. Depending on how the question is read his emotions can be viewed as regret, sorrow, anger, fear, or hopelessness of completely losing Diana to the mountains. â€Å"Devil† is used as a symbol of evil perhaps referring to the evil separating power of the Kanun. In conclusion, Kadare uses physical proximity to emphasize the destructive power of human relationships made by the Kanun. In the beginning Bessian was in power because the man is seen that way in society and in the Kanun, but his obsession foreshadows Diana and Bessian’s separation. Second, Diana is trying to escape the power of the Kanun but is later completely submerged in its power. Lastly, the trip to the mountains was eventually regretted because the Kanun completely changed their intimate relationship because Diana and Bessian because it they were outsiders going into an unknown power.

Angostura Aromatic Bitters’ marketing plan Essay

1. Executive Summary 1.1 Synopsis of the Situation The history of Angostura aromatic bitters approaches the year of 1822, when a cholera epidemic whipped the population of Angostura in Venezuela, when the young doctor Johann Gottlieb Benjamin Siegert created a somewhat bitter medicine, quite unusual taste, but of proven volatilities effectively relieve the stomach of his many patients. This potion was composed of over 25 botanicals in abundant natural reserves of these tropical lands, including fruits, roots, herbs seeds, bark, and a  good amount of ingredients whose name and proportion remain, even today, in the strictest secrecy. In 1830 a distillery installed and did not take long to become famous on the continent, winning the gold medal at the World Exhibition in Vienna in 1873. After the death of Siegert in 1870, the family moved in 1875 to Trinidad and Tobago where there continues today making the Angostura aromatic bitters, preserving their behalf to keep the Venezuelan source most of their inputs to date, as well as also the peculiar label in four languages and signature of its inventor, who since then characterizes it. Its initial use was to relieve some stomach ailments. But some additional benefits subsequently discovered is that the strengthened the taste of certain foods and cocktails preparations, which made time disappear from kits home and hospital to become a common ingredient in bars and kitchens around the world . Today is a precious ingredient in the preparation of cocktails and is also used as a seasoning for soups and sauces. Drops of Angostura aromatic bitters is sold in small bottles of 100 cc and 200 cc, the most famous and popular brand Angostura aromatic bitters. Usually drops in drinks (G & T, Mojito, Cuba Libre, Pisco sour), classic cocktails like the Manhattan, Champagne Cocktail, etc. used and refreshments as LLB – (Lemon Lime & Bitters) or â€Å"Fantasia† Rock Shandy, The Chapman, The Gunner. Currently in the Colombian market there is not drop bitters, there are national essences bitter which are manufactured by CONDICOM and Productos El Bosque, which make the basic condiments for cooking. These national essences bitter have an alcohol content of 3 degrees, which makes you need to use a larger amount of product per cocktail or preparation, unlike drops Angostura aromatic bitters which have an alcohol content of 44.7 degrees making them stronger and with 2 or 3 drops per cocktail is enough to make the mixture,  not only because of its alcohol content but the strong flavor of the merged its ingredients. The category of biters brings sustainable growth in the global market of 4.7% in the last 5 years (Source: International Wine & Spirit Research). Angostura is still the leader in this category of bitter. 1.2 Key aspects of the marketing plan We want to be the exclusive distributor of Angostura aromatic bitters in Colombia. For this reason, we have to import the product, market and build brand image of â€Å"Drops of Angostura aromatic bitters† in the country. Also, position the product as a reference category. The key factors of this marketing plan are: Comply with the requirements of law, such as trademark registration and authorization. The trademark registration protects the producer (trademark owner) against any misuse of it by a third; this register is valid for 10 years. The health record is the guarantee that emits a government institution, which certifies that a product is fit for human consumption. Segment drops Angostura aromatic bitters into two distribution channels, which would be the ON-PREMISE (hotels, restaurants, coffee shops and bars) and OFF-PREMISE big retail channel. Define the cities in which the product and the strategic trade partners (sub-distributors) through which will be sell. Define the selling price to the various distribution channels which through which we will reach the consumer. Develop activities that generate image and brand recall, such as trainings, competitions of cocktails, sponsor cocktails menu, accompanied by free-press training in each activity. 2. Environmental analysis Colombia is a country with a population of 48,321,405 people (2013 estimates, source: DANE), it is in the 28th position in the table of population composed of 183 countries and has a moderate population density of 42 inhabitants per km2. At 2013 the Gross Domestic Product (GDP) in Colombia recorded an increase of  4.9%, according to data provided by the DANE. Investment and consumption showed a great performance. The sectors driving growth in 2013 were: mining and quarrying (4.9%); electricity, gas and water city (4.9%); financial institutions, insurance, real estate and business services (4.6%); trade, repair services, restaurants and hotels (4.3%); Transport, storage and communication (3.1%). Source: http://es.tradingeconomics.com/colombia/gdp Colombia is the fastest growing economy in Latin America, surpassing the Pacific Alliance (Colombia, Chile, Peru and Mexico). In turn, the country ranked 15th in growth in a sample of 75 nations. Source: world bank The unemployment rate in Colombia in 2013 on an urban scale, in the 13 largest cities is 8.7 percent, the lowest since 1995. The investment rate, the percentage of GDP that the country reinvests, reached 28.4%, the highest in half a century and the second in the region. Another important fact is that the force that is moving the economy is internal. Government consumption is growing at rates of 5.7% and 4% households. Within the household consumption stand purchases of durable goods, which accelerated during the third quarter of this has to do with the better performance of income and a higher level of confidence. As for imported spirits market figures in Colombia by categories to December 2013 in boxes of 12 bottles 9 liters each one, are: Alcoholic beverage Number boxes Whisky 403,189 Vodka 66,195 Gin 20,578 Brandy and cognac 1,532 Ron 205,518 Tequila 58,413 Wine 1,178,758 2.1 Strengths and weaknesses Strengths: Recognized as #1 in the world (large gap vs. competition). High concentration and high level of alcohol, making the product more efficient. Strong price position (inelastic). Rich in heritage and legacy (royal warrant). The product is nonperishable. Angostura will continue to make a consistently high quality product that will make people’s food and drink recipes come alive. Angostura train people in the classics, as well, as the cutting edge to make them better bartenders and cooks. Angostura will no longer see itself as traditional and old-fashioned, Angostura will exhibit flare, passion and attitude, and inject a little more irreverence. In ten years from now Angostura aromatic bitters will revolutionize the cocktail industry again and Angostura will be as popular a food ingredient as Lee & Perrin’s. Angostura is one of the most iconic brands in the world. The rich, dark and mysterious liquid adds a distinguishable color and taste to all its creations (adding color and flavor to life). Weaknesses: Low visibility at point of sale (especially ON-PREMISE channel). Consumption tax payable by the category, increasing the price. 2.2 Opportunities and threats Opportunities: Currently in Colombia the food industry (food and drink) is booming, a growth in recent years and still considered one of the 4 most important gastronomic destinations in Latin America. There is no category of bitter in Colombia and would be the first brand in this category, entering with the most recognized brand in the world. Partnerships with other major spirit brands. Partnership with Pernod Ricard and Monin. Improvements made into accessing new markets. Partnership with Bartender Guilds and Associations (The Golden Service, BAR) and schools of mixology. Slow food to capitalize on opportunity.   Currently the non-alcohol cocktails are booming. Threats: In Colombia the regulation of alcohol consumption is very strong. Financial monopoly, departments control the marketing of alcoholic beverages within its territory, to authorize or prohibit the entry of such products. Changing landscape of tax structure. Parallel Trade. Currently in Colombia there are two national brands of â€Å"essences† of bitter, which are CONDICOM and Productos el Bosque. In the future when the category of bitter â€Å"drops† will be develop; international brands reach (Fees Brothers, Bitter truth, Peychaud’s, Bitter Cube, Bittermen’s). This kind product does not enough known in the Colombian market. 2.3 Current objectives and performance The current objectives are: Enter the brand in Colombia. Develop nonexistent bitters category. Create image and brand awareness to achieve the referent category in Colombia. The performance of the marketing plan will be described in the following sections. 2.4 Five forces’ Porter analysis Threat of New Entrants: Capital, economic muscle, expertise, brand, regulation, taxes. Power of Suppliers: The Angostura aromatic bitters’ business in Colombia has only one supplier who is the company who made the product. For this reason, the supplier is extremely susceptible to the demands and requirements of the market and hold very high power. Power of Buyers: The consumers of cocktails and food in Colombia are very price sensitive, but they want to taste new flavors and they are very susceptible to trends. Availability of Substitutes: The bitters drops have no substitutes, as a unique flavor enhancer with the ability to marry flavors in the preparation of all food dishes. Competitive Rivalry: the market of bitters in Colombia has two local brand competitors, but they are not concentrated bitters (drops), they are essences. 3. Marketing Strategy 3.1 Segmentation As we mentioned above, Angostura Aromatic Bitters are used to be added to the cocktails and food to create new possibilities of flavor and a whole range of new and exclusive beverages and dishes. Due to the Angostura Aromatic Bitters’ conditions as an alcoholic beverage for the Colombian market (according with the requirements from INVIMA), Angostura Aromatic Bitters has to pay a special tax. For that reason, the price is higher than the Colombian competitors. Angostura Aromatic Bitters’ segmentation is defined in the two next tables related with the consumer and business markets: Segmentation variables for Angostura Aromatic Bitters’ consumer markets Geographic region South, north, and central Colombian areas City Bogotà ¡, Cali, Medellà ­n, Barranquilla, Cartagena, Santa Marta, Pereira, Manizales, Bucaramanga Density Urban Demographic age Above 18 Gender Male and female Religion All. The product has a kosher certification Social class Middle, upper middle and upper classes Behavioral occasions Regular and special occasions Segmentation variables for Angostura Aromatic Bitters’ business markets Demographic Hotels, restaurants, bars, coffee shops It does not matter the size Located in major cities in Colombia Operating variables Customer who use to drink cocktails and gastronomy Purchasing approaches Hotels, restaurants, bars and coffee shops who wants to be different, to supply a different and new cocktails age, to offer to their customers a high quality alcohol and non-alcohol beverages. Situational factors We focus either on large or small orders Personal characteristics We want to serve whatever hotels, restaurants, bars and coffee shops (ON PREMISE) and big retailers (OFF-PREMISE) 3.2 Target Market According with the segmentation, the Angostura Aromatic Bitters ´ targets are  the main and representative hotels, restaurants, coffee shops and bars, from the main Colombian cities, who serves the middle, upper middle and upper classes of the population who are above 18 years (the minimum Colombian age to be permitted to a people to drink an alcohol beverage). 3.3 Positioning (Value Proposition) Angostura Aromatic Bitters will position itself as the premier and unique enhanced flavor to non-alcohol and alcohol cocktail and food. This positioning will be achieved by leveraging Angostura Aromatic Bitters’ competitive edge: industry experience, innovation possibility and high quality. Angostura Aromatic Bitters is a high quality product produced for people who wants to have a new flavor experience related with a non-alcohol and alcohol beverages (new cocktails age) and food. The Angostura Aromatic Bitters’ company is able to use its vast experience and personal passion to create a high quality product to develop innovative and new flavored food and cocktails, for the whole cocktails drinkers and people who want to live a new experience about their food. 4. Marketing Programs 4.1 Product Respected and recognized as the leader in aromatic bitters worldwide; no bar or kitchen is complete without it. Angostura Aromatic Bitters is a high quality product produced from alcohol and many others aromatic plants. Unique flavor enhancer (seasoning) for the preparation of alcoholic and non-alcoholic beverages, as well as, any savory or sweet food dishes. Sodium and Gluten-Free. Exported to 150 countries worldwide. Kosher Certified. Tempers the acidity of citrus ingredients for individuals who are acid sensitive (also explains why Angostura aromatic bitters can settle the stomach). Classified as a food ingredient in many countries (in Colombia is  classified as an alcohol beverage). Although the product contains 44.7% alcohol by volume, each drop contains an insignificant amount of alcohol and therefore remains non-alcoholic. 100% Vegan. Because is more concentrated than the competition product, Angostura aromatic bitters yields more and their cost – benefit relationship is higher. Through these features, we want to develop and add value to the Angostura Aromatic Bitters’ consumers and the brand, in order to be successful in Colombia as the product has had successfully in the world. The price of the Angostura Aromatic Bitters make possible to generate revenues to all the different actors involved in the production and distribution chain. 4.2 Pricing Although the price of the Angostura Aromatic Bitters is higher than the Colombian competence, because of the taxes and importation costs, their cost – benefit relationship is higher: Product Volume per bottle Alcohol by volume Drops per bottle Drops per cocktail Cocktails per bottle USD per botle USD per cocktail Angostura aromatic bitters 100 cm3 44.7% 180 2 90 11.4 0.13 Colombian essences bitters 148 cm3 3% 266.4 15 18 5 0.28 The product price is favorable for the dealers allowing them to have a very attractive profit margin: 100 cm3 bottle USD Revenues % of price Selling Price from producer to distributor 3.6 Distributor final price after import and taxes 4.5 0.9 25% Selling price distributor to allied distributors 8.2 3.7 82% Selling price allied distributors to final consumer 11.4 3.2 39% 4.3 Promotion Use the original Angostura aromatic bitters’ webpage to show what the product is and several recipes. Create a viral marketing using Facebook, Twitter, Instagram, Pinterest to show the product. Using the mixologist’s network to develop the brand and product’s uses. Create Youtube videos in order to massify the recipes that used the Angostura aromatic bitters. Create  cellular phones applications (android and iphone) to widespread the access to the people to the product and its uses. Make a cross marketing between hotels, bars, coffee shops and restaurants and all the places where the product will sell, in order to the people knows the benefits and they can learn how they can use the Angostura aromatic bitters. Create contests in each city to involve consumers highlighting their creativity to make new cocktails using Angostura aromatic bitters. The bars, hotels, coffee shops and restaurants would make the winner’s cocktail available, on drinks menu for duration of contest, the winners will be adjudged via customer sales for cocktail. The winners will participate in a national contest to be the Colombian winner and take the chance to go to the â€Å"Legends of the Cocktail† World Tour. Create learning and e-learning courses to teach people the uses of the product. Involve the use of the product in TV specialized food and beverage shows (free-press). Make free samples to the launch time, in order to distribute it across the main restaurants, hotels, coffee shops and bars in each main city of Colombia, to create product recognition. Through these ways of promoting the Angostura aromatic bitters, we want to get consumers massively to become familiar with the product and its uses. 4.4 Distribution The Angostura aromatic bitters will have the next logistics to make the distribution: 1. The company sells us the product directly from their manufacturing plant located at Trinidad and Tobago. 2. We import the product to our warehouse located in Cali – Colombia. 3. We will have one distributor for each main city in Colombia. 4. The selling will be doing by internet, by phone and by visit directly to the client. The dispatching will be centralized from our main warehouse and with the application system help, the product will be send to each regional distributor in order to be dispatched to each client. 5. The main clients will be the restaurants, hotels, coffee shops and bars located in middle and high income areas of each mains Colombian cities. 6. We will sell the product in selected big retail chains and in wine and spirits specialized stores. 5. Evaluation and control 5.1 Performance measures Our strategic objectives are: Expand the distribution by placing products in: 50 retail stores (OFF-PREMISE) 15 wine and spirits specialized stores (OFF-PREMISE) 1,400 on the ON-PREMISE nationwide. Sale of 80% of first import at year 2015 (4,896 bottles during the year). We will evaluate our marketing plan according with this metrics, also external and internal: External metrics Metric Measure Market share per volume Angostura aromatic bitter volume of bottles sold versus total bottles of essences bitters sold Market share per value Angostura aromatic bitter total USD sold versus total USD of essences bitters sold Market share per customers Angostura aromatic bitter total customers versus total bitters’ customers Consumer satisfaction Surveys results from 90% of total Angostura aromatic bitter’ customer (hotels, restaurants, bars) Loyalty Percentage of customers who changed to the competitors Distribution Percentage of customers who received on time and full the deliver Learning Number of courses dictated Internal metrics Metric Measure Financial goals Percentage of financial goals accomplish by period Employee satisfaction Internal survey results Skill levels Knowledge about the product and its uses Learning Number of new learning and e-learning course created. Recipes Number of new recipes created. 5.2 Evaluation procedures The evaluation procedures we will do to do the performance measures are: Surveys Direct customer and channels control visits Statistical beverages consumer Statistical sells Statistics presence of the product in customers.

Compromise Is The Key Essays - Fertility Medicine, Free Essays

Compromise Is The Key Essays - Fertility Medicine, Free Essays Compromise Is The Key Compromise is the Key Laws are designed to protect all citizens, even though they are not clear when it comes to deciding on what happens to couples embryos. The judge, in the fact pattern case, is torn because the parents want different decisions. He also has to remember that he will be setting a legal precedent for which other cases will be based on. The decision will be ridiculed no matter the outcome. The embryos should not be destroyed because every living thing has the right to life, there are numerous loving couples who can not have children on their own, and children are still desired by one parent. An embryo is the young of something in an early stage of development. Although, it is not recognizable, two people conceived the embryo in question. Therefore, the fetus should have the same right to life that all existing creatures possess. No one person should be allowed to destroy something already in the process of living. The decision of destroying any living being should be left in the hands of the being, and in this case that is impossible. We have to wait until the child is old enough to ask her. Many couples, who can not have children of their own, want to adopt new born babies. If the embryo is allowed to live nothing but good will happen for it, because of the demand for newborn babies in the adoption market. The child would not end up in a foster home because the mother has feelings for it, and would see the baby is well taken care of. Adoptive parents are known to be loving and caring begetters, because they try hard to bring children into their lives. Consequently, the judge should at least allow another couple to make good use of the embryos. The lady in the fact pattern still has the desire for children. She gave her eggs fully expecting to use them when the time is right. The husband obviously wants nothing to do with the embryos, but the wife could make an agreement to take full responsibility. Therefore, relieving the husband of all liabilities, and placing them on the wife. She may also see these embryos as her last opportunity to have children. Even though, the father would be absent she manifestly has the need to be a mother. There is no easy way to satisfy both parties in the fact pattern case. But, if both sides try they could come to an accord on the issue. They have to realize that compromise is the key to any agreement. There is no good reason to order the embryos destroyed, however there is no rationalism for holding the husband responsible for something he no longer wants a part in. Consequently, the judge needs to give the wife control over the embryos and relieve the husband of liability. That would give an excellent legal precedent.

Chemical Composition of Petroleum

Chemical Composition of Petroleum Petroleum or crude oil is a complex mixture of hydrocarbons and other chemicals. The composition varies widely depending on where and how the petroleum was formed. In fact, chemical analysis can be used to fingerprint the source of petroleum. However, raw petroleum or crude oil has characteristic properties and composition. Hydrocarbons in Crude Oil There are four main types of hydrocarbons found in crude oil. paraffins (15-60%)naphthenes (30-60%)aromatics (3-30%)asphaltics (remainder) The hydrocarbons primarily are alkanes, cycloalkanes, and aromatic hydrocarbons. Elemental Composition of Petroleum Although there is considerable variation between the ratios of organic molecules, the elemental composition of petroleum is well-defined: Carbon - 83 to 87%Hydrogen - 10 to 14%Nitrogen - 0.1 to 2%Oxygen - 0.05 to 1.5%Sulfur - 0.05 to 6.0%Metals - 0.1% The most common metals are iron, nickel, copper, and vanadium. Petroleum Color and Viscosity The color and viscosity of petroleum vary markedly from one place to another. Most petroleum is dark brown or blackish in color, but it also occurs in green, red, or yellow.

Inspired by Nature, Perfected by Science Assignment

Inspired by Nature, Perfected by Science - Assignment Example Research was conducted by Dr. Alan Darlington — a world-renowned expert on indoor-air biofilters who is now our company President — along with a team of researchers from U of G. Findings from this research were so positive that Dr. Darlington was awarded a fellowship to take the technology to market. In 2001, Air Quality Solutions Ltd was launched. Through ongoing research and strong product development, the company soon gained more than an impressive — and growing — share of the market: it also gained the attention of the NEDLAW Group, respected specialists in both conventional and living roofs. In 2008 the two companies joined forces and Air Quality Solutions became NEDLAW Living Walls Inc. What are the options for making NEDLAW Living Wallsâ„ ¢ active? There are three ways air can be drawn through the Living Wall to make it active: The most effective way is for the wall to be designed as an alternative return-air path back to the HVAC. The air, which is normally drawn from the space, is first cleansed as it passes through the wall and is then disseminated through the space by the HVAC. Ideally a bypass is integrated into the design so that air can be drawn from the space without passing through the wall (for periods of free cooling, wall establishment or wall maintenance). The second approach is to build fans right into the wall so it functions as a stand-alone unit, separate from the building’s HVAC. Although this works well, it is not as effective as the first method since it has a much more localized effect. The third method is a hybrid of the first two. The Living Wall has its own fan system but it also has a duct system to better diffuse air through the space. We can help select which scenario would work best in your space. Return to the top What do NEDLAW active Living Wall biofilters look like? A wall covered in plants, our system is essentially vertical hydroponics. Water from a basin planting is lifted by a pump system to the top and flows back through the interior of the plant wall, circulating through a closed water loop system. Return to the top Is anyone else trying this approach? To the best of our knowledge, the NEDLAW patented system is the only one to use plant walls as biofilters to control indoor air quality. Return to the top Could native plants be used in the system? Some native plants may be present. However, most native plants would not survive well indoors. Plants adapt to their local climate and, as such, plants from northern climates generally require the different seasons to grow properly. For most native plants to survive indoors, the climate in the wall would have to mimic these seasons, making routine use of the space difficult and its performance irregular. Return to the top How long do the plants survive in the space? We expect about 90% survival of the plants each year; but this is largely dependent on the choice of plants and local conditions. Return to the top Are pesticides used in the wall? We use only methods that can be considered organic to control pests in our walls; we emphasize management practices and biological controls such as predators. So-called pests such as white flies, fungus gnats, spider mites and their respective predator species are necessary, even desirable. They contribute to the ecosystem’s species diversity and ecological stability. Return